May 05, 2021
Being a mom is one of the toughest jobs on the planet. Now add on cowgirl and business owner to the title. Jodi Weishaar Hendrickson wears all three hats well. But Jodi is no stranger to hard work.
With roots in ranching on her family cattle ranch in western South Dakota, Jodi started her first business at five years old selling fabrics in her family basement. Fast forward years later, little did she know her first business would inspire the creation of Fringe Scarves. With similar passions and drive, it's no wonder we at Clint Orms became fast friends with Jodi and Fringe Scarves. All of her scarves are 100% silk; all natural, breathable, warm in the winter and cool enough for a warm day. Made to be worn for any occasion.
Jodi draws inspiration for her designs from the ranching and rodeo lifestyle she knows so well and combines them with unique styles from all fashion genres. She loves being able to express her creativity in the designs of the scarves and then styling of the photoshoots.
Jodi was first introduced to Clint Orms at the 1997 Houston Livestock Show and Rodeo. "I bought this buckle [Sabine 1803] while working with the Orms' at the M.L. Leddy's booth," Jodi explained. "I was working for Classic Ropes and had just moved from South Dakota to Texas. It was my first big purchase!" Since then it has been Jodi's go to staple...her forever piece.
But first and foremost, Jodi is a mom. Jodi has 2 beautiful daughters, Ollie & Scout, the lights of her life. When it comes to raising a family, it takes a village they say. The same can be said for running a small business. Jodi knows this first hand.
Jodi launched Fringe Scarves in June and by Christmas, she had gotten overwhelmed. Thankfully, her girls took notice and jumped in to help. "We shipped all day to get everything out, " Jodi told us. "I couldn't have done it without them. They were proud to help make it happen."
Jodi knew that starting her own business alongside raising a family was going to be scary and tough but having her kids watch her work, succeed, fail and repeat...is a true blessing. "I hope to show them how to get back up after a failure and reap the rewards in a humble way," says Jodi. "Trying to be a good example for my kids and creating a blueprint for their own lives...it's really why I do what I do."